Research Article 2026 Catalogue record

Islamic marketing of conventional banks: bridging managers’ and clients’ perceived gaps

  • Mohammad Mominul Islam
  • Mostofa Mahmud Hasan

Journal of Islamic Accounting and Business Research · Vol. 17 · Issue 4 · pp. 694–733 · 1 May 2026

Read at the publisher PDF

Keywords

  • Islamic banking windows
  • Islamic finance
  • Islamic marketing
  • Opportunism

Details

Type
Research Article
Journal
Journal of Islamic Accounting and Business Research
Publisher
Emerald
Published
1 May 2026
Volume
17
Issue
4
Pages
694–733
ISSN
1759-0817 (print) · 1759-0825 (online)
Language
English
Access
Subscription
DOI
https://doi.org/10.1108/jiabr-11-2023-0379

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